We use data, insights, and technology to move people to action.
Powered by our integrated suite of data, software, insights, and consulting, we solve the toughest public engagement challenges to deliver outcomes that matter.
Whether driving votes, purchases, opinion, or anything else, we don’t just measure people – we move them.
Our areas of focus
Data
High-quality advice and analysis
starts with high-quality data.
Bluebell
Our proprietary software platform for audience research, message testing, and data management – used by leading campaigns, companies, and causes to quickly understand what works and with whom.
Insights
We design and execute research projects that go beyond toplines to deliver sharp, clear, and actionable insights – from population trends down to the individual level.
Strategic consulting
We don’t just hand off deliverables – we join your team to interpret results, turn them into a strategy, and help you execute with confidence.
Our specialties
We specialize in helping organizations where public perception, persuasion, and performance all matter, including:
Political campaigns
Public affairs
Investor relations
Corporate reputation & executive positioning
Technology &
digital equity
Our work
Actionable
We know from experience that just dropping off a report or model scores isn’t enough. We’re proud to be part of our
clients’ teams, deeply integrating our work into theirs.
Cutting-edge
All of our work is built for today’s fast-paced, digital-first environment, using the most advanced statistical techniques, and, yes, even AI, when appropriate.
High-quality
From methodology to execution, we obsess over getting it right. That means a focus on statistical rigor combined with years of experience interpreting numbers and real-world context.
Integrated
New River combines data, insights, and technology into a seamless, unified strategy, so you don’t just get answers – you get outcomes.